Web site Digital Spy went behind-the-scenes with AB on the set of her brand new music video for “Elephant”, where they interviewed Alex as well as other special guests on the set

The clip features a bit of the smashing choreography and a quick chat with choreographer and video star Jay Revell & also Alex’s sister Sheniece.

We can’t wait to see the final edit!

Alexandra Burke has revealed a behind-the-scenes clip of her new music video exclusively on Digital Spy.

The singer is seen dancing in a warehouse with her friends in the promo for her new single ‘Elephant’, which features Colombian DJ Erick Morillo.

Burke said: “The concept of the video is really me showing my ex-boyfriend what he’s missing, and now he sees this new girl transformed because she’s broken up with him.

“What I love about music videos is the fact that I get to have some fun. It’s a really nice way to just live with the song, perform it, have fun with it [and] dance my little socks off.”

The director admitted that he “really wanted to create something different,” during the shoot, adding: “I felt it was a little unexpected and people [can] see Alexandra Burke and think this is a new side of her.”

Source: Digital Spy

Share this:

Posted On: January 27, 2012

Check out these brand new, absolutely stunning pictures of Alexandra attending last night’s Pre-Brit Awards Dinner Party

Alex was joined by celebs Labrynth, Tinie Tempah, Misha B, Little Mix and many more for the event.

The show will take place next month – will you be tuning in?

Share this:

Posted On: January 27, 2012

Alexandra left a new message via her official soundcloud wishing fans a happy new year + a quick update on everything that has been happening in regards to the “Elephant” single promo.

There is also a new contest which she teamed up with Fanzy for 1 fan to win a special dinner date with AB. For more details on the contest and how you can enter be sure to check out the official Fanzy page.

Share this:

Posted On: January 26, 2012

While on the set of a brand new photo shoot, Alexandra gave fans a sneak peak at one of the looks from the day.

She also confirmed that this shoot is one of a few for the new “Elephant” single promo. If you missed the tweet – click here.

Share this:

Posted On: January 26, 2012

MTV Buzzworthy has given Alexandra’s new single “Elephant” a great review on their website.

Calling it a new “giant-size dance floor anthem”, its definitely a review worth reading. Massive thanks to the entire MTV crew for the great words!

t’s been just over a year since “X Factor UK” Season 5 winner Alexandra Burke released her last single, “The Silence,” as she’s busily been recording the follow-up to her No. 1 2009 studio album, Overcome. Now, she’s returning in a massive way (PUN!) with “Elephant,” crafted by acclaimed dance producer Erick Morillo (Reel 2 Real).

The giant-size (PUN!) dance-floor anthem finds Burke breaking against the pressure of a relationship on the rocks. “There’s an elephant standing in the room/Although we’re all alone, it’s not just me and you,” she croons off the top of the chorus. Packed full of scorching arena-size synthesizers, crystalline Auto-Tuned vocals, and early ’90s vibrations (no doubt Morillo’s influence), the production is fairly off-the-walls — but in a best way possible. While the song only hit radio last week, one thing seems fairly certain: It’s going to be big. (PUN!!!).

Source : MTV Buzzworthy

Share this:

Posted On: January 18, 2012

Beasties, here are two new additional photos from Alexandra’s debut portfolio photo shoot for Select Models. This brings the total to 12 from this session. Be sure to visit the gallery to see them in full quality.

Share this:

Posted On: January 16, 2012

Check out these exclusive and great quality photos of Alexandra performing live at the ASDA Tickled Pink Concert on January 12th.

Special thanks to Amanda Jellyman (@MandaFierce) for the pics.

Share this:

Posted On: January 15, 2012

Alex was photographed arriving and exiting London’s Shepherd’s Bush Empire for the Tickled Pink concert last night and here are some new photos for you all to check out.

We’ve been hearing some amazing things about last night’s show and if you missed her STUNNING performance, then you’ll def. want to scroll below!

Share this:

Posted On: January 13, 2012

Just over an hour ago, the official “Elephant” single mix was debuted live at London’s Shepherds Bush Empire.

Alex & The Bad Boys performed the song for the very first time at the ASDA Tickled Pink Breast Cancer Care charity concert. The crowd hands down loved the performance + as always, Alex sounded phenomenal.

It was a fantastic debut & don’t forget that the single debuts on radio next week!

Special thanks to That Grape Juice for recording + uploading the performance.

Share this:

Posted On: January 12, 2012

The very first outtake from the 2012 promo for “Elephant” has been released and we have the photo in full quality for you Beasties to check out. The picture has been added to the photo gallery.

If you have forgotten, the new single “Elephant” has been moved to a new release date: 11 March 2012 so be sure to spread the word.

Share this:

Posted On: January 12, 2012

In a new interview with Digital Spy, Alex talks about the new single “Elephant” & the ASDA Tickled Pink Charity Concert this Thursday night.

She also spoke on the writing process of the new album and the plans to bring everything over to America.

This was a great interview & a real breath of fresh air for all of the Beasties eagerly awaiting the sophomore album.

It’s a big week for you, Alex – how excited are you to be premiering ‘Elephant’?
“Oh my God babe, I’m completely over the moon! I’ve been waiting to for so, so long. I’ve been recording the album for over a year and I’m now at the point where I need to give my fans the music. As much as I really wanted to get it out there, I needed it to be perfect. First single, I needed to be comfortable with it 100%. I’m positive that, hopefully, you guys are going to love it. What’s great is that the remix got played on Pete Tong’s show the other day. The reaction to it… well, I didn’t expect that reaction!”

How does the official single version compare to the remix we heard?
“Well when you hear the single mix, it all ties in. It all makes sense. But it’s different, it’s really different to the remix. Everyone has given me such a beautiful reaction to the remix, but I’m like, ‘What are they going to think of the actual single?’. It’s still nerve-wrecking, but exciting.”

We’ve established what the song is about from some of the lyrics already, but what can you tell us?
“Basically, when everyone heard the title of the track was ‘Elephant’, it got them talking about London Zoo! I feel like everyone will be able to relate. Everyone has been through something in relationships; whether it be with a loved one, a partner or family members where something needs to be discussed – and I’ve been through that situation. I thought why not, let’s do a song about it – but with a twist! The saying, ‘There’s an elephant in the room’ is very, very American. When I was doing the writing camp earlier this year, it was with a lot of Americans. When that came about, I thought it was really interesting because they say it a lot. So, I thought I can be that girl, that person that brings that saying over here to make it a little bit more UK.”

Be sure to read the full interview: Digital Spy

Share this:

Posted On: January 10, 2012

You read right! Alexandra’s brand new single “Elephant” (DJ Erick Morillo, Romero & Nunez remix) will have its world premiere on Radio 1′s Pet Tong Show TONIGHT between 9 and 11pm.

Don’t forget to tune in Beasties! If you would like to listen online – CLICK HERE.

EDIT:

Listen to the “Sympho Nympho” remix without the tags below: What do you all think of it?

Elephant (Sympho Nympho Fanmade Edit) by thingofthenight

Share this:

Posted On: January 6, 2012

Alexandra rang in the new year with two remarkable performances on BBC’s “Songs of Praise”.

Performing “Hallelujah” and soulful gospel version of Mary Mary’s “Can’t Give Up Now” in front of thousands at The Royal Albert Hall, she blew everyone away..

If you missed the broadcast today, you can view her performances below.

Share this:

Posted On: January 1, 2012

Alexandra Burke appeared live on ITV’s “Loose Women” yesterday where she promoted the upcoming ADSA Tickled Pink Concert on January 12th.

She also shared some holiday plans with her family and friends. If you missed the great interview, then you’ll definitely want to catch up below.

Share this:

Posted On: December 23, 2011

To celebrate Tickled Pink’s 15th anniversary, Asda will be hosting the perfect ‘Girls’ Night Out’ at The Shepherd’s Bush Empire in West London on 12th January 2012. The star-studded line-up includes fantastic vocals from Breast Cancer Care Ambassador Alexandra Burke and friends, with performances from Chipmunk and Dionne Bromfield plus special guests The Saturdays. Not only will this be a great night of entertainment it will also help raise vital funds for two important breast cancer charities, Breast Cancer Care and Breast Cancer Campaign.

There’s never been a better reason for a big night out with the girls as 100% of ticket sales will be donated to Tickled Pink, which has so far raised a total of £25 million for the charities and £4 million last year alone thanks to the fundraising efforts of Asda customers, colleagues and suppliers. Join the 15th anniversary celebrations by simply buying a ticket to the concert and having a fantastic ‘Girls’ Night Out’ with Alexandra Burke and friends.

Alexandra Burke, said: “When Asda told me about their ‘Girls’ Night Out’ concert I couldn’t wait to get everyone involved. It is going to be such a great evening of music and entertainment all in aid of a really important cause.

“I’ve been a Breast Cancer Care Ambassador for a number of years now and am delighted to work with Asda in supporting their campaign and helping them to continue the fantastic work that they do to support breast cancer charities. A ‘Girls’ Night Out’ has never been more exciting or significant – see you there!”

Tickets retail from £30 and are available to buy at online at www.ticketmaster.co.uk. For more information visit Asda’s Tickled Pink campaign website at http://charities.asda.com/tickled-pink

Share this:

Posted On: December 20, 2011